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Subliminal Learning

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After spending some quality time outside, I was made aware of a phenomenon called subliminal learning. Subliminal learning is when one is taught to make a particular association without conscious thought. This is very similar to basic conditioning theories in psychology; however, I think of subliminal learning as a broader term. Subliminal learning encompasses conditioning, but also brand loyalty and other similar effects. "Brand loyalty" is a marketing term which refers to a customer preferring one brand of a product over others. This is often achieved using vague and generalized assertions or without the customer's awareness. Read More...

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